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For James Jones, a passion for music has always been apart of his life. Creating poetry and writing stories, is what drives him to be successful.

Now for his popular moniker, J-Luv Da Prince, he looks to bring the love and happiness back to the music world of R&B.


Makai Entertainment Presents: J-Luv Da Prince

R&B songwriter, singer and rapper J-Luv Da Prince—a.k.a. James Jones—believes in the timeless art of lyrical storytelling. With a musical mandate to serve up songs that are uplifting, soul-searching and soothing, he has released nine mixtapes since 2009, cementing his reputation as the “Prince of R&B.”

Hailing from the small town of Cuero, Texas, Jones was first tagged with the moniker “J-Luv” at the age of 15 while living in Houston and developing his chops as a rapper. By age 18, he had transitioned to singing in the style of R&B crooner Keith Sweat, prompting his girlfriend at the time to tag him “Da Prince,” which stuck fast, completing his identity as a smooth and sensual player—combining both rapping and singing.

He notes, “If you know the music of Boyz II Men, R. Kelly, Usher, Jodeci, Ginuwine and Keith Sweat, then you understand the sound that I most admire. They sing about real life, with passion and truth in their voices.”

Such an identity came naturally to J-Luv Da Prince, who grew up listening to his mother’s favorite acts, like Al Green, Teddy Pendergrass, Marvin Gaye, The Temptations and Marvin Sease. In addition, an uncle once advised him to follow his heart when creating music, insisting: “Boy, write about your life!” And in Houston, while living with his cousins as a teenager, J-Luv joined their crew, developing stage presence and poise, while finding the direction that would shape his musical career to this day.

J-Luv Da Prince released his first mixtape “How They Told Me To Do It” in 2009, which includes emphasis tracks “Get It How U Want It” and “This Is My Life.” Later that year, he followed with second mixtape “Welcome 2 Tha Ro!” offering focal tracks “I Can Take U There” and “Sprung On U."

A year later he dropped “Tha Major Comeback,” which fostered regional buzz around Texas, thanks to such songs as “Forever More,” “Promises,” “Questions” and “All Around.” In 2011, he issued double-sided mixtape “Sexual Encounters” and “The Heart Of A Man,” which cemented his reputation as the “Prince of R&B,” thanks to sexy tomes like “Take Control (remix)” and “On My Face,” as well as smooth sensual grooves “Tear Drops” and “I Miss You.”

In the fall of 2011, J-Luv Da Prince released sixth street/online mixtape “Tha J-Luv Show,” showcasing his original flows and freestyles based on mainstream instrumentals. Seventh release “Pleasure, Love, & Pain” came out on Valentine’s Day 2012, offering a palette of concept songs, including “Make It Rain,” “Panties on the Floor” (featuring Babygirl), “Love Making,” “Don’t Give Up” and “Fade Away.” Among the standout tracks that garnered regional props, “Close Enough” was heralded for conjuring the sensual savvy of his hero Keith Sweat. Finally, J-Luv Da Prince’s eighth and ninth projects to date hit in summer 2012, with the double-sided “From Tha Lips of Royalty” and “Tha J-Luv Show: Reloaded.”

Looking ahead, he knows exactly where he is going with his next musical maneuver. “I see myself as an author, meaning that I’m telling stories with all the lyrics I write,” he says. “Life and love and all the things that they involve—happiness, passion, spirituality and inspiration. Those are the messages that I’m here to share.”
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J-Luv Da Prince (Reality Check... Tha EP)